Microsoft CEO Satya Nadella at Technology in Action event at ArenA

The leading Technology in Action event from Microsoft brought a very special keynote speaker to the Johan Cruijff ArenA: Microsoft CEO Satya Nadella.

During the event, which hosted more than 1,000 people, Satya illustrated how businesses and organizations across the Netherlands are digitally transforming. Satya also touched on the concept of tech intensity, the combination of a company’s ability to develop digital capabilities and drive tech adoption.


After several keynote presentations, the guests could visit break-out sessions in various ArenA rooms and make contact during a final networking lunch. The keynote speech of Satya Nadella can be viewed here again.

The Johan Cruijff ArenA and Microsoft work together within the Amsterdam Innovation Arena to test and realize innovative projects. The ArenA and surroundings function as a living lab. Microsoft actively supports the ArenA in the digital transformation of the stadium by using the Azure platform from Microsoft. With the help of Azure, the ArenA can monitor its turf in real-time and thus ensure an optimal condition.