Innovation

Co-create the future with Gumption

Founded in 2017, as a reaction to the lack of personalised communication in the event industry, Close has most recently shown their strengths and features during the Fieldlab Evenementen, the dutch test events. Using the Close app you easily realise digital, mobile and hyper-personalised customer journeys at scale. Every visitor will be 100% informed before, during and after the event through realtime notifications, messages, digital tickets, media, questionnaires, links and more!

This month marks the 25th anniversary of the Johan Cruijff ArenA (former Amsterdam ArenA). The ArenA has welcomed over 40 million visitors in 25 years’ time. Since 2018, the stadium is proudly referred to as the Johan Cruijff ArenA. As soon as it was opened in 1996, the ArenA became an iconic location, one of the most multi-functional stadiums in the world at that time and the first European stadium with a retracting roof.

The Amsterdam University Applied Science, researchgroup Lectoraat Crossmedia is linked to the Fieldlab Spectacular ArenA eXperiences (SAX). The research group is part of the program committee and conducts research into Fan Experience. In addition, lectoraat Crossmedia ensures the connection with the wider research and education of the FDMCI faculty of the Amsterdam University of applied science. The research focuses on the effects of innovative new (media) techniques, services and content on Fan Experience.

BeSite Group is an organization that has been involved in Smart Mobility solutions in the field of travel planners, parking and navigation for over 20 years. In 2016 we developed the Mobility Portal together with the Johan Cruijff ArenA and since then we have been an active member of the Johan Cruijff ArenA Innovation ecosystem. We work together with other partners to optimize the customer journey of the visitor, such as Waze, TomTom and Google Maps.

The Johan Cruijff ArenA not only functioned as football stadium during the EK 2020. As part of the cooperation agreement between the City of Amsterdam and the Johan Cruijff ArenA Innovation Amsterdam, four breakthrough sessions took place during the tournament. The purpose of these sessions was to strengthen high-level collaboration with companies, knowledge institutions, residents of Amsterdam and the municipality and to realize breakthroughs for major transitions together. Each session covered one specific transition theme:

Track, monitor and operate your assets remotely.

The Calculus platform offers tools for complete control in the most diverse areas. Like Smart Assets, for monitoring and securing vehicles and mobile or fixed equipment. Or Smart Buildings, for controlling and optimising, among other things, energy and water consumption, and the indoor and outdoor climate.

Remotely following, monitoring and operating all these things results in profit, both in terms of time and money. Plus: the system leads to a more accurate deployment of (maintenance) staff.

During last Saturday's Netherlands-Latvia game, the ArenA was a huge Living Lab. As an innovative stadium, we're really proud of that! Many innovations were tested as part of the Fieldlab research programme. These can contribute to allowing spectators and audiences into stadiums and other events safely and responsibly. The ArenA has been a Living Lab for innovations for several years. During the past year, it has played an active role as a test location for innovative solutions that can help accelerate the reopening of event locations.

Studio Automated is a company based in the Netherlands and working on Artificial Intelligence Algorithms for handling video footage on a global scale in cooperation with the Netherlands Organisation for applied science research, better known as TNO.