Innovation Lab

Studio Automated is a company based in the Netherlands and working on Artificial Intelligence Algorithms for handling video footage on a global scale in cooperation with the Netherlands Organisation for applied science research, better known as TNO.

LiveArena Broadcast Room change the way you engage and make it affordable and easy to produce professional and engaging live events without people involved. Automated live video productions for your organization is your opportunity to improve employee transformation in a digital era.

The Johan Cruijff ArenA is actively involved in the recently announced Masterplan Zuidoost, a large urban modernization operation for the district and inhabitants of Amsterdam South East, where the stadium is located. The ArenA is committed to improving the quality of life in Amsterdam and economic development of the borough.

-Johan Cruijff ArenA will utilize innovative video analytics to improve visitor flow, optimize parking utilization and offer fans an anonymous way to provide feedback about the stadium experience, among other uses
-The Security & Safety Things IoT platform for smart cameras will integrate into the ArenA’s operational software to provide key insights into stadium operations and ongoing health and safety measures, especially useful since the pandemic.
-The partnership will provide a potential model for other organizations looking to deploy technology solutions to safely reopen

The Johan Cruijff ArenA is teaming up with the interactive app Close to optimize a visit to the stadium. When the doors of the ArenA are allowed to open again for visitors, Close's direct communication platform will initially be used to personally inform visitors of the Stadiumtour before, during and after their visit. In addition, both parties will research whether the app can also contribute to the guidance of larger groups.

Boiler is an app designed for matching talent, solutions and resources to create meaningful connections during an event, in a community or in an (innovation) ecosystem.

In recent months, the municipality of Amsterdam, TNO and living labs such as the Johan Cruijff ArenA have investigated how, with the help of smart technology and behavioral insights, larger groups of people can come together in a safe and responsible manner in times of corona. The Rijksmuseum and theater and musical producer Stage Entertainment were also involved as testing grounds and research was conducted in and around the event locations.

Johan Cruyff Institute and Johan Cruijff ArenA formalize a strategic alliance for the transfer of knowledge and talent as two institutions committed to innovation and development in sport management

Security and Safety Things operates an open IoT platform that connects camera manufacturers, SoC providers, application developers, VMS providers, and systems integrators. Its goal is to accelerate the speed of innovation for security cameras and applications that make use of AI and computer vision.