Sustainable and Circular Sports Events program is now LIVE!

Together with several frontrunners in sport, the Dutch Ministry of Public Health, Welfare and Sports has developed a program to achieve its climate goals, focused on sharing knowledge, experiences and sustainable innovation. In a pilot at the Johan Cruijff ArenA they have used their monitoring tool to analyze the impact of football events. We talked to Ruben Dubelaar, advisor at Green Wave, about the program and how they aim to drive innovation in professional sport events.

What is the purpose of the sustainable and circular sports events program?

“The urgency to tackle climate problems is increasing every day. We believe that sport can be first to achieve the Dutch climate goals. We will do this by making professional sports events sustainable over the next 8 years. To achieve this, we will draw up a concrete step-by-step plan for the coming years together with our partners Johan Cruijff ArenA, KNVB, NOC-NSF, TIG Sports, Vereniging Sport & Gemeenten, Sportinnovator, the Ministry of Public Health, Welfare & Sports and the Ministry of Infrastructure and Water Management. Sports events have a huge reach and can serve as a platform to inspire all ages to make more sustainable choices in everyday life.”

What does the program do to achieve this?

The program provides the network with a platform to share ‘best practices’. In that way, not everyone has to reinvent the wheel. Through network meetings knowledge is shared, progress is measured and a platform is offered for sustainable initiatives. We are also creating a digital toolbox and developing a monitor that measures the circularity and sustainability of sports events. With this, we boost the sustainability of sports events by helping to collect data, create a roadmap, provide insights and sustainable solutions. Recently, this monitoring tool was tested at some venues, such as Johan Cruijff ArenA.

What did the pilot entail?

We have started with a pilot with the monitoring tool also at the Johan Cruijff ArenA. Sothat we can work on solutions and innovations that help to minimize the footprint of the stadium and visitors. But this is only the beginning: we are aiming for Co2 neutral and circular sports events by 2030.

You can find more information about the Sustainable and Circular Sports Events program via this link.

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