Are you coming to the Johan Cruijff ArenA for a Stadium Tour soon and do you have a question about your visit? Below are the frequently asked questions with answers about visiting the stadium.


For opening hours, we would like to refer you to the webshop, which is always up to date for all Tours.

All Stadium Tours start in the main building at entrance E, next to the Ajax fanshop and the restaurant.

A Kidstour last 2 hours, including 30 minutes of football. The Kidstour is only offered in Dutch.

Our guides all speak Dutch and English. If you would like to receive the information in your own language during the tour. You can do that by using the AudioGuide. It can be heard in Dutch, English, French, German, Italian, and Spanish.

A ticket for a Stadium Tour costs € 16. If you buy a ticket in the Stadium, the price is € 18. For all online prices, we would like to refer you to the webshop where you can find the prices for each product.

When you book in advance you know for sure that there is a spot for you. If you buy a ticket in the stadium, it can be crowded and you can’t skip the waiting line.

We are a cash-free stadium, therefore it is not possible to buy a ticket with cash.

If you are unable to book the tour of your choice on a specific day or time, it may be that it is completely sold out or that there are no tours due to an event taking place on this day.

If you are really unable to attend, we can adjust the date and time. You can send an Email and share your booking details with us. We will send you the new tickets by Email:

We send the tickets via the Close app, after downloading the app your tickets are visible.

You will receive a lot of information related to your visit via the Close app, and your ticket will be visible in the app. You can also use the app during your Stadium Tour and receive great offers afterwards and view your free digital photo there. This ensures that your experience will be even better.

During the tour we use escalators. We use stairs towards the field and to the press stand.

Outside of weekends and holidays we organize Stadium Tours where the entire Tour is accompanied by a guide. Because of the crowds on weekends and holidays, the guides are at fixed places and you walk your route independently. We also call this the Self-Guided Tour.

You can get off at Station Bijlmer ArenA, from there you can easily walk to the stadium. You can also use Wizzymaps which is visible in the Close app.

You can park in P1(the Transferium), under the stadium. From there you walk towards main entrance E where the Stadium Tours start.

During the tour we make frequent use of Escalators/stairs . We would therefore like to ask you to contact us after your booking so we can schedule a guide for you. This can be done by sending an Email to

You walk independently through the stadium along all highlights, along the way there are guides who will tell you everything about the spaces. You can ask them any questions, or have a small chat, they want you to have the best Experience in the Stadium and are always there for you.

During the tour, taking photos and videos is allowed, only with your phone or a small handheld camera. Large cameras are not allowed in the stadium.

The dressing room of Ajax is not always available. Like on Ajax match days, the players make use of this space. Also on match days that Ajax plays away, the dressing room cannot be accessible.

You should bring your own wheelchair, we only facilitate this for emergencies.

At the end of the Stadium Tour you will see all the prizes that Ajax has won, you can take your time for this and then walk to the fan shop.

This is not possible, because we use escalators and stairs during the tour. Also it is not allowed to take a buggy into the stadium due to safety rules.

After downloading the Close app you receive a link, you can view the photos at the link. You can also check this link here for your photos.

We offer different Stadium Tours. In the Webshop you can see all products that we currently offer. The most common Tour is the Stadium Tour. The VIP Tour is an exclusive Tour with only 12 places.

A VIP Tour lasts 2 hours, including a drink in the skybox to relax.

A Kidstour last 2 hours, including 30 minutes of football. The Kidstour is only offered in Dutch.

You can certainly come along, because children are not allowed to follow the Stadium Tour independently.

The Kidstour is only given in Dutch.

The VIP Tour has room for 12 people, so we keep the tour exclusive.

It’s starts close to central station, at Prins Hendrikkade 25 in Amsterdam. Your E-ticket will be scanned there and you can join the cruise.

Look carefully at the timeslot of your ticket and where you are going first. The timeslots are on your E-ticket and the tickets will be scanned at the entry.

The entrance for the Heineken Experience is on the street side, at Stadshouderskade 78 in Amsterdam.

We offer Innovation tours, these are exclusive Tours that are tailer-made and only for groups. If you are interested in the Innovation Tour, you can Email

You can book for groups in the webshop. If you want to go with a class or football team, we would like to advise you to send an Email first to

This is possible in the webshop. You will receive a promotion code that you can use to book a Stadium Tour. A gift card can only be used for the Stadium Tour.

You can get a 10% discount in the fanshop and at the FEBO by showing a valid ticket.

You can eat and drink in the FEBO restaurant, which is located next to the main entrance where the Stadium Tour starts.

Can't see your question?

If you can't find the answer to your question among these frequently asked questions or on one of the other pages, please use the contact form to get in touch with us. We are happy to help you with your questions about visiting the Johan Cruijff ArenA!

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