The Johan Cruijff ArenA plays in the top league of international, multifunctional football stadiums. It is the home of AFC Ajax and the stage for the Dutch national team, large concerts, dance events and business meetings. The Johan Cruijff ArenA welcomes over two million visitors every year. The Johan Cruijff ArenA is all about public perception. Together with partners, the Johan Cruijff ArenA offers top-level service and facilities and works on creating an optimal fan experience in and around the stadium.

This Privacy Statement provides you with insight into the personal data we collect, why we collect it and what we do with it. This Privacy Statement relates to the personal data that we process about you through our website, as well as during your visit to the Johan Cruijff ArenA.

We may update this Privacy Statement from time to time, so we recommend that you check it regularly. If we make changes to the Privacy Statement that affect you, we will notify you of these changes through this page or report it elsewhere on before new activities begin.


Personal data that you provide to us

If you order tickets through our website to attend, for example, a football match, concert or tour, you will be asked for your name, address, place of residence, telephone number, email address and your payment details (such as your bank account number or credit card number). We process this data to properly handle the reservation. We can exchange your data (name, address and place of residence) with Ajax for information regarding admission tickets for Ajax matches. We do this because Ajax coordinates ticket sales for Ajax matches. Click here for the Privacy Statement of Ajax. When you contact our customer service, or when you contact us in any other way (for example via social media), we can process this data to provide you with the best possible service. We handle your personal data for processing orders or making offers. For example, when purchasing entrance tickets, you can be made aware of offers, packages or merchandise from our web shop. It is not possible to unsubscribe from this service. In addition, the ArenA provides additional services to make your visit easier. This is how you can place an order from your seat and receive notification when your order is ready. For these services, we process personal data such as your name, bank account number and telephone number. You can decide for yourself whether you want to use these additional services.

For both your and our own safety, the Johan Cruijff ArenA uses camera surveillance. We do not keep the images longer than the legally required period. We keep these camera images to comply with legal obligations such as court orders regarding the detection and prosecution of criminal offenses. We may transfer this personal data to the competent authorities to protect our rights and property. It is not possible to unsubscribe from this. In some cases, camera images may be processed for additional services. For example, the ArenA can give you access to the stadium by facial recognition. This only happens when you explicitly authorize it. In addition, photos and videos are made of the public during events in the Johan Cruijff ArenA to give you a lasting memory of your visit. Later, you can view and save these images for personal use. This footage is removed 48 hours after the event. Hereby the Johan Cruijff ArenA bases this service on legitimate interest.

During your visit to the Johan Cruijff ArenA you can make free use of our Wi-Fi network. To access the network, you need to create an account. You do this by entering your first name, last name and email address. You can also choose to log in via a social media account. In that case we will receive your first name, last name and email address from the social media provider. To use the Wi-Fi network, you must agree to the terms and conditions. To ensure that you do not have to log in every time you visit, we keep your email address to provide you with automatic access to the Wi-Fi network on your next visit. We keep your email address for one football season. The terms and conditions also state that we can use your email address to send you an invitation to a customer satisfaction survey to improve our services. The Johan Cruijff ArenA bases this handling on legitimate interest. Participation in the customer satisfaction survey is completely free of obligation. In addition, you have several options on the Wi-Fi login page. You can sign up for the newsletter of the Johan Cruijff ArenA and/or for the AFC Ajax newsletter. If you choose these options, the ArenA and/or Ajax will use your email address to send you these newsletters.

When you register for our newsletter and promotional activities, we ask for your first and last name and a valid email address. We also ask you to provide your telephone number. We use this information to send the Johan Cruijff ArenA newsletter and promotion material to inform, interest and involve you. We also use this information to offer products, services and events by the Johan Cruijff ArenA, the partners of Johan Cruijff ArenA or other parties with which Johan Cruijff ArenA collaborates. It is always possible to unsubscribe if you no longer wish to receive this information.

On a tour of the stadium, young visitors can play several games. In addition, we process personal data, such as name and location data and/or data from your mobile device. This only happens with your permission.

When you use the parking spaces on the ArenAdek, we ask for your name, license plate number and telephone number. We do this to recognize you and your car when you enter the ArenAdek at the barriers. We can also use your license plate number to contact you in an emergency or if something is wrong with your vehicle, for example if your car is parked incorrectly. Before or after your visit to the Johan Cruijff ArenA, you can use our accessibility page. The accessibility page is an online platform where you can compare the various travel options to the Johan Cruijff ArenA. The platform also offers links to third parties, for example to buy a train ticket or to reserve a parking space. For this, the other party will request information from you to correspond with you, to make a reservation or to make a registration. We do not receive this information.

You can visit the accessibility page without telling us who you are or providing any information about yourself. We do ask for an address, place of residence or zip code to offer you travel advice. Only the zip code is stored. In addition, we save the given travel advice and the chosen travel preference. We are conducting studies to improve the given route information and user experience of the Johan Cruijff ArenA accessibility page. The results of these studies can never be traced back to a person. However, we may use your IP address to combine data, for example to compare your travel preferences with your survey answers after an event. Of course, we will always ask your permission for this.

The Johan Cruijff ArenA is there for everyone. For old and young, visually impaired, in a wheelchair or with a temporary incapacity. In recent years we have done our utmost to make the stadium as accessible as possible for everyone. To provide you with the best possible service during your visit to the Johan Cruijff ArenA, in some cases to we ask you provide us with sensitive data regarding your medical condition. These data are deleted immediately after your visit to the Johan Cruijff ArenA.

Personal data that third parties provide to us
When you purchase a ticket for an event through a ticket partner of the event organizer, the partner provides us with a file of ticket numbers and surnames of the ticket buyers. We use this information to enable access at the entrances to the Johan Cruijff ArenA.

Please note that our website and social media platforms contain links to third party websites. We are not responsible for the security and/or privacy policies of third party websites. We therefore recommend that you carefully read the privacy statements of third parties before sharing your personal data with them.

Personal data of other people that you give us
You may not always order tickets for yourself, but tickets for or on behalf of other people. We would like to point out that it is your own responsibility to make the people whose personal data you give us via the website aware of how the Johan Cruijff ArenA uses this personal data and that they accept how the Johan Cruijff ArenA processes their personal data (as described in this Privacy Statement).

Personal data that we collect automatically
When you use our website, certain data, such as your IP address, browser type and operating system are passively collected and stored on our server logs or those of our service providers. We also use cookies and navigation data such as Uniform Resource Locators (URL) to collect data about the date and time of your visit, the solutions and information you searched for and which ads you clicked on from the website. This type of information is collected to increase the usefulness of our services and to better tailor the website to your specific interests and wishes. More information about our cookie policy, including which cookies we collect for what purposes, can be found here.

Other processing
Innovation is in the DNA of the Johan Cruijff ArenA. We see data as a catalyst for innovation. That is why we have developed a platform where we store data to perform analyses. This includes data about the health of the grass, about the purchases of visitors at events and the way in which visitors move through the ArenA. All data used for this is anonymized from the initiation of the information. This means that no personal data is processed in this context. For example, when it comes to purchases, we only store what has been bought, but not who bought it. For more information about Amsterdam Innovation Arena, click here.

During your visit to the Johan Cruijff ArenA, we investigate how visitors walk through the stadium. We do this by following the Wi-Fi signals emitted by mobile phones. This helps us to determine the number of visitors at different locations and times in the Johan Cruijff ArenA for the safety of visitors, enhancement of the visitor experience, service development and service provision. This data can never be traced back to a specific person. If you do not want us to use your data for this, you can disable Wi-Fi on your mobile device.


We may make your personal data available to third parties (service providers) who offer certain services and products on our behalf or with us, such as the tickets offered via the website, and help us communicate with you. This includes, for example, sending emails, analyzing data, offering marketing support and processing payments and using customer service. We require these service providers to promise that they will use your personal data ONLY to the extent necessary to be able to provide you with the relevant services (also for us). We do not sell your personal data to third parties and we do not process your personal data outside the European Union without prior consent.


We do not store your personal data longer than is legally permitted and necessary for the purposes for which you provided your data. In addition, we have taken appropriate technical and organizational measures to protect your personal data against loss or any form of unlawful processing.


If you want to correct, delete or view your personal data, you can do so by emailing a request to:

You can also contact us via this email address if you believe that the personal data we process about you is incorrect, if you believe that we no longer have the right to process your personal data or if you have questions about this Privacy Statement or the way in which your personal data are processed by the Johan Cruijff ArenA. We will handle your request in accordance with the GDPR (General Data Protection Regulation).


The limited partnership Stadion Amsterdam C.V. registered office in Amsterdam (1101 AX), at ArenA Boulevard 1, entered in the trade register of the Amsterdam Chamber of Commerce under number 33254163, "Amsterdam Johan Cruijff ArenA", is the party responsible for processing your personal data via the website and before and during your visit to the Johan Cruijff ArenA.

last modified on: 02-03-2020