Partner Pitch: Close

Founded in 2017, as a reaction to the lack of personalised communication in the event industry, Close has most recently shown their strengths and features during the Fieldlab Evenementen, the dutch test events. Using the Close app you easily realise digital, mobile and hyper-personalised customer journeys at scale. Every visitor will be 100% informed before, during and after the event through realtime notifications, messages, digital tickets, media, questionnaires, links and more!

In the content management system, the Close Builder, you can add your own designs, color schemes and branding. It's yours, so you determine the tone of voice, messaging frequency, timing and of course the content. Users only have to register their phone number, after that they will automatically be assigned to the right chat, receive their digital entry ticket and the content will start flowing.

Kiliaan Toorenaar, CEO and Co-founder Close - “I’m excited that we have joined the Innovation Lab and I can’t wait to meet and collaborate with like minded organisations that understand and are aiming to materialise the great opportunities that hyper-personalised, realtime communication brings to the customer journeys and fan experiences of the future.

As a partner of the Innovation Lab our goal is to collaborate with other partners in the ecosystem, like we are doing with Besite and Wizzymaps, to create a safe and sustainable future for the Johan Cruijff ArenA and the impacted surroundings with respect to mobility.

Next to that we are also proud to be providing our services for the Stadium-tour in the Johan Cruijff ArenA, making sure that visitors have the ultimate experience they can get by providing digital tickets and all essential information in the form of mobile messaging.

In the last months we’ve become the go-to communication platform for the Fieldlab Events. As a partner of the Innovation Lab we are looking forward to share our expertise in mobile messaging and Corona-proof events. Are you looking for a way to bring your digital customer journey to the next level or do you want to organise a corona-proof event? In our latest case we explain how the Close app can help you with just that:

Do you want to know more about the Close app, or are you curious how organisations like Naturalis, A’DAM LOOKOUT and Stage Entertainment already use the app? Go to or reach out to

The Johan Cruijff ArenA is always on the move

Also going on