Innovation

Hutten is the new VIP and event caterer for the Johan Cruijff ArenA

Hutten is the new VIP and event caterer for the Johan Cruijff ArenA
Amsterdam, 24 May 2022 - The management of the Johan Cruijff ArenA has selected Hutten Catering as its new partner for providing all VIP and event catering in the stadium. In addition to providing high-quality, unique, and innovative VIP and event catering, the ArenA will also work with Hutten to ensure substantial progress regarding sustainability.

The ArenA is further expanding upon its high-quality VIP and catering services with a huge range of creative and iconic menus and VIP packages that provides something for everyone. For this purpose, a new, exclusive and luxury concept has been developed: New Amsterdam Icons, within which a new generation of prominent chefs and Amsterdam icons such as Peter Lute & BAUT will perfectly combine the worlds of fine dining and top-level culinary sport. From haute cuisine in a relaxed setting to social gatherings with tasty drink/snack packages and spectacular views.

Together with Hutten, the ArenA is striving to ensure its VIP catering is fully carbon neutral from 2024 onwards. By eliminating unnecessary consumption and non-recyclable packaging as well as reusing waste materials, the ArenA wants to reduce the carbon footprint of its catering operations to zero. The focus is on using more sustainable and freshly prepared meals with a healthy balance of plant and animal-based products.

"We will surprise and delight all of our VIPs and event guests with the New Amsterdam Icons concept in which we give both established and young chefs the opportunity to showcase their skills in this iconic stadium. It will also creatively intertwine sustainability and gastronomic innovation," says Lennert Hogenes, Commercial Director of Meetings & Events at Hutten.

The ArenA will also serve as a Living Lab, as it will become the number one location for the development and testing of new sustainable food innovation. "Together with Hutten, we will provide the tens of thousands of VIP guests who visit the ArenA each year with an unforgettable culinary experience. It will be innovative, sustainable, and extremely high quality," says Hidde Salverda, Operational Director at the Johan Cruijff ArenA.

Inclusive partnership

In addition, the ArenA and Hutten will conduct a structural collaboration to help people who have difficulty accessing the job market, with particular attention paid to the Amsterdam Zuidoost district. As inclusive employers, we want to help bridge the gap between supply and demand in the local job market. The ArenA is a wonderful place to gain practical experience, discover and develop skills or find a great job in the hospitality sector. Hutten has a wealth of experience in helping people with disadvantageous job prospects. For example, the company's 'care bakery' employs hearing impaired bakers and at least 50% of the employees at Hutten's Waste Factory have problems with employability.

VIP catering at the ArenA

Every year, guests enjoy premium quality VIP and business catering before, during and after exciting football matches, unforgettable concerts, spectacular business events and exclusive meetings at the Johan Cruijff ArenA.

The stadium has over 15 stylish event locations, including five exclusive restaurants and a multitude of sky lounges and executive boxes offering a fantastic range of offline and online meeting and event facilities. The ArenA can accommodate events of all sizes, from meetings for 20 people, luxury dinners for 400 and large-scale conferences to mega events for a crowd of 50,000. The Johan Cruijff ArenA is an expert in bringing people together and giving them an unforgettable experience.

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