Heineken and Johan Cruijff ArenA Extend Successful Partnership

Creating Meaningful Memories Together

"In recent years, Heineken and the Johan Cruijff ArenA have taken significant steps to create meaningful memories for our visitors. We’re thrilled to continue working together to realize our shared ambitions in innovation, sustainability, and fan experience. This way, we can not only further improve the quality of events in the ArenA but also make a positive impact on society and the environment," says Hidde Salverda, operational director of the Johan Cruijff ArenA.

Sustainable Future

Heineken and the ArenA are taking steps to offer visitors more service and convenience with advanced, new facilities. In addition to introducing self-service taps and rapid taps, which can pour multiple beers simultaneously, we're working on developing an environmentally friendly infrastructure focused on a sustainable future. We're working together to further reduce waste and the renewal and sustainability of beer technology.

"I'm very pleased that we can continue our strong partnership for the next ten years. The Johan Cruijff ArenA is a place where Heineken feels at home and can contribute to all those moments where thousands of people fully enjoy football or music. Because we've been working together for so long, there's a very strong foundation of mutual trust that we can build on in the coming years. We will continue to focus on our shared values, sustainability, and of course supporter satisfaction."

From the Moment You Step Inside...

"Our goal is to provide our visitors with an unforgettable experience. Together with Heineken, we're going to optimize this ultimate fan experience. From the moment you step into the ArenA and order your first beer, we want to ensure that fans and supporters can fully enjoy the biggest artists and most exciting football matches in the ArenA," says Karien Kahrel-Ham, manager Partnerships Johan Cruijff ArenA.