Partner Pitch: University of Amsterdam (UvA)

Partner Pitch: University of Amsterdam (UvA)
Like many research organisations, the University of Amsterdam (UvA) aims to increase its societal impact in various ways. One is to bring our scientific knowledge into society with joint research projects. The UvA, which is in the top 100 of many international rankings, offers a broad range of collaborative research opportunities for companies and public organisations. We are more than happy to become partner of the Johan Cruijff ArenA and thus to become part of the vibrant innovation ecosystem of one of the most exciting living labs in the Netherlands.

Right from the outset of the Johan Cruijff ArenA’s innovation platform the UvA has been involved in some interesting research regarding crowd management and network systems. One example is this research and resulting publication about movement patterns of visitors of an event at Johan Cruijff ArenA. Within the partnership, we are looking forward to enhance our relationship with our important neighbor in Amsterdam. We will seek to broaden the existing collaboration into other fields in which the UvA has expertise, such as sustainability, artificial intelligence, mobility and behavioural sciences.

If you have an interesting research idea, or if you are simply interested in our activities, please contact IXA, the department of the UvA responsible for external business relations via or contact Peter Westerhuijs directly via

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