Stadion Amsterdam NV is the owner of the Johan Cruijff ArenA. It has a single shareholder: Stichting Administratiekantoor Stadion Amsterdam. Stadion Amsterdam NV holds 100 per cent of the shares in Stadion Amsterdam Exploitatie BV, Amsterdam ArenA Advisory BV, Amsterdam ArenA Outdoor BV, AVON ArenA BV, ArenA do Brasil LTDA and 25 per cent of the shares in Amsterdam Energy Arena BV. Stadion Amsterdam Exploitatie BV is the general partner of Stadion Amsterdam CV, which operates the Johan Cruijff ArenA, whilst the nine founders are the limited partners. Stadion Amsterdam CV is the sole shareholder in Grace BV. The nine founders are RAI Amsterdam, Coca-Cola Nederland, KPN, Grolsche Bierbrouwerij Nederland BV, Philips Nederland BV, Signify Netherlands BV, ABN AMRO, Stichting Exploitatie Nederlandse Staatsloterij (SENS) and Bouwcombinatie Stadion Amsterdam (comprising Koninklijke BAM Groep BV and Ballast Nedam Bouw BV).
The Johan Cruijff ArenA is the place where meaningful memories have been made for 30 years. It is the place where sport, music, culture and society come together, and where millions of people share memories that last a lifetime.
Every day, we work with passion to create these unforgettable experiences – for fans, visitors, partners and the city of Amsterdam. Whether it’s a legendary match, a major concert or a corporate event, the experience is at the heart of everything we do, down to the very last detail.
At the same time, we take responsibility. As the Netherlands’ largest events venue, we use our scale and influence to make a difference. With our Net Positive strategy, we aim to give back more to people, the environment and the local community than we take. We innovate, connect and dare to look ahead.
Driven by the legacy of Johan Cruijff, we believe in progress through collaboration. In courage. In better decisions, day in, day out – and we do this through a wide range of business units.
- ArenA Events: comprehensive organisation of sport, music and dance events in collaboration with organisers. This encompasses the entire customer journey, from ticket purchase to a safe return home, with the safety of our visitors being paramount.
- Stadium Tours: unique guided tours of the Johan Cruijff ArenA, home to AFC Ajax. During a stadium tour, visitors see the most exclusive areas and hear the best stories.
- Hospitality: food and beverage facilities for stadium visitors. A unique hospitality experience in collaboration with our catering and hospitality partners.
- Amsterdam ArenA Advisory BV / ArenA do Brasil LTDA (Amsterdam ArenA International): advice and support for our clients in various relevant areas. We specialise in developing and managing stadiums based on Environmental, Social and Governance (ESG) principles.
- Amsterdam Innovation Arena: our testing ground – a leading ‘living lab’ – where we devise and test innovations. We do this in collaboration with expert partners with whom we join forces and share knowledge and networks.
- Marketing, Communications & Partnerships: delivering the right messages and forging partnerships to support our business activities, both today and in the future.
- ArenA Facilities Management: management and maintenance of the stadium, new-build and refurbishment projects, and the provision of building-related services.
- Corporate Services: supporting the organisation in the areas of finance, legal affairs and human resources, secretarial services and external relations.
- Digital & IT: responsible for the Johan Cruijff ArenA network and cybersecurity policy, with a focus on data engineering and CRM.
