Innovation

The Johan Cruijff ArenA, in collaboration with Ajax and the KNVB, is developing innovative new services for visitors. Smart innovations should enhance the visitor experience by, for instance, providing exclusive content for events, showing visitors the shortest lines in the stadium and pointing to the fastest route to a seat. The ArenA is challenging companies to register their innovative stadium solutions for selection in the ‘Change the Game’ program. The most appealing, state-of-the-art concepts will be tested in the ArenA and offered to visitors from 2019 onwards.

Today the largest European energy storage system using second-life and new electric vehicle batteries in a commercial building was made live. Amsterdam Alderman Udo Kock, deputy mayor for Finance and Economic Affairs (Amsterdam) conducted the official opening ceremony.