Each year, millions of people experience unforgettable moments in the Johan Cruijff ArenA. And there's more happening than what you see in the spotlights. Behind the scenes, we're building a stadium that’s just as green as our pitch. We're ready to lead the way – especially when it comes to sustainability.
What the world needs now
We're aiming for Net Positive – a mission centred on giving back more than we take. Something that's essential for turning negative impact into something positive. To achieve this, we're focusing on four key area’s. This is how we move our whole organisation forward and inspire our partners, visitors and the whole sector.
Energy and CO2
Our goal is to operate our stadium entirely on green energy. We manage everything that we can influence as efficiently as possible: electricity, transport and catering.
Circularity
We're building a waste-free stadium and putting reuse and recycling in the spotlight.
Social
The Johan Cruijff ArenA is a place for everyone; creating space for talent and initiatives for and by the local neighbourhood.
Good governance
Only through honest and transparent management can we turn our ambitions into reality. That's why we make clear agreements and communicate clearly.
No end in sight
A Net Positive ambition doesn’t have a finish line, we know that. But by setting the bar high we challenge ourselves to keep on learning, innovate and improve. We share what works and are honest about the challenges. Is Net Positive achievable? It isn't easy, but it's something we have to achieve together, because this is what the world needs right now – people and companies going the distance to play fair, clean and social.
Doing it together
Our ambition is not just about taking less. The focus is on giving back more. This is something we don't do on our own. The ArenA provides a platform on which we continuously work together with partners. Together we look for great initiatives that can inspire others as well. A good example is the installation of our second large battery last year, which enables us to host events completely on sustainable energy.
To achieve our ambition, we work together with many stakeholders. We're proud to be a part of the bustling neighbourhoud Amsterdam Zuidoost and together with local organisations we create opportunities for young talent, invest in employment opportunities and open the doors to our neighbours. We take the opition of our visitors seriously. We want to be accessible for everyone and ensure that every visitor of our stadium feels welcome, safe and seen. Just like our employees of course, because together we make this an inspiring and fun place to work.
Taking the lead
At the ArenA, we're not hanging around. We take the lead, to inspire others to join in. We’re happy to share our successes and our challenges, so we can set a new sustainable standard for sport and event locations around the world.around the world.
Discover how we do this in our four focus area’s.
