The Johan Cruijff ArenA is more than a stadium; it's a symbol in Amsterdam. More than 2 million people visit the ArenA annually. This makes us an important attraction and employer. We take this social responsibility seriously. That's why we're there for our visitors, as a great employer and for Amsterdam's Zuidoost district. Even when different interests are involved.
Our aim is that our neighbours see the ArenA as their own neighbourhood hub. A place where talent is nurtured and where we work together to build a strong, vibrant community with a spotlight on social growth and economic opportunities.
What this looks like:
We're already making strides in providing employment and connecting with our neighbourhood. Teamwork and innovation are at the heart of everything we do.
Every year our ArenA colleagues swap their office chairs for action in the neighbourhood during Social Days.
Security students get their first taste of real work experience in the ArenA.
One day a year the ArenA belongs to our neighbours: on ArenA Community Day.
Our social ambitions are bold, but we know that good intentions alone aren't enough. That's why we tackle challenges strategically and stay critical about what works and what doesn't.
