Smart Stadium

AI-camera scoop for Johan Cruijff ArenA business events

AI-camera scoop for Johan Cruijff ArenA business events
A highly advanced video production solution that can independently direct online and hybride events. The Johan Cruijff ArenA has the scoop: the stadium is the first business event location in The Netherlands to offer the super-intelligent video production system by LiveArena. The smart system that uses Artificial Intelligence (AI) to stream live events, is developed and tested by the Swedish company LiveArena in collaboration with Streaming Buzz and Dutch AI spin-off from TNO; Studio Automated.

The Live Arena Broadcast Room system allows for fully automated, unmanned productions of live streaming presentations and events and is integrated into Microsoft Teams. The AI-camera follows the speakers, switches automatically to the presentation, zooms in and can show the speaker and presentation at the same time.

The Broadcast Room system is very accessible, fast and affordable without needing a director or complex editing. The AI-camera and system are installed in the largest room in the ArenA, Amsterdam ’72. The Johan Cruijff ArenA has several rooms where online and hybride events can safely take place, complying with the required 1,5 meter distance.

The Johan Cruijff ArenA offers several options for such events. For example; a live talkshow setting from the Royal Box in the fully equipped Studio ArenA with a view of the famous ArenA pitch. But also the combination of a live event and a livestream studio with or without an audience, for example in The House of Legends room with a large LED-screen. All is fully supported by professionals like AVEX, the dedicated AV-partner of the ArenA.

For more information about business events in the Johan Cruijff ArenA go to

The Johan Cruijff ArenA

The Johan Cruijff ArenA is the soccer stadium of the Netherlands, home to Ajax and a match ground for the Dutch national team. It also offers multifunctional accommodation for large-scale, national and international music and dance events as well as for smaller- scale meetings for (mainly) the corporate segment. It puts on events in close cooperation with several partners. High-quality services, state-of-the-art facilities, security and optimal public experience form the most important strategic pillars.

One of the world’s most sustainable stadiums, the Johan Cruijff ArenA is regarded internationally as a role model and consultant for modern stadium construction and operation. The Amsterdam Innovation Arena serves as a living lab for developing innovative concepts for stadium management and event experience.


We let the power of artificial intelligence change the way you communicate. LiveArena empowers organizations of every size to harness the world’s most powerful medium to engage audiences. Our radically simple and highly innovative AI live video production solutions ensure that you own end-to-end control of your live streaming events. We are a global company – headquartered in Stockholm, Sweden – and have spent more than 15 years on the cutting edge of media technology.

We manage and deliver more than 30,000 live events around the world each year. Our solutions and services are designed to take full advantage of Microsoft Teams and Teams Live Events to deliver cutting-edge live video productions. In the Dutch market LiveArena is represented by Streaming Buzz. We partner with TNO and Studio Automated leverage more than 50 years of research in intelligent imaging algorithms.

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