The Fieldlab gives innovative companies the opportunity to collaborate with program partners Johan Cruijff ArenA, Media Perspectives, Hogeschool van Amsterdam and TNO in the open innovation program Spectacular ArenA eXperiences (SAX). With EK2020 as a milestone, innovative SMEs invest with their partners, with event organizers and with media companies in service innovation for experiencing sports and major events, before, during and after the event, on location and remotely. Two large challenges with members of the football and event community have delivered promising solutions and services that have been tested and improved in the Fieldlab. The solutions and learnings have been made accessible via the Knowledge website.
Companies, researchers and other partners within SAX use each other’s knowledge. Fieldlab SAX organizes the innovation community, knowledge, inspiration and design sessions, supports (preliminary) research, feasibility studies, elaborating / testing / testing promising concepts, including the elaboration of required business cases and possible upscaling. The SAX fieldlab within the Johan Cruijff ArenA acts as a catalyst for innovative services and concepts.