Innovation Lab

Partner Pitch: Livearena

Partner Pitch: Livearena
LiveArena Broadcast Room change the way you engage and make it affordable and easy to produce professional and engaging live events without people involved. Automated live video productions for your organization is your opportunity to improve employee transformation in a digital era.

With the help of advanced AI, pattern recognition is used to track the Presenter as the person moves in front of the Camera. The tracking feature mitigates the need of a camera man and makes sure to keep the presenter in center frame of the Camera source. We use advanced algorithms and text analytics to determine when slides or graphics should be shown. The AI also uses speech analyses on the audio input to intelligently decides which scene to present to the viewers, always selecting the best and most relevant output to create a polished and professional production.

  LiveArena joined the Johan Cruijff ArenA innovation ecosystem to have the opportunity to showcase our platform and applications in the Stadium environment and also to find synergies by working together with other partners from the ecosystem. We at LiveArena are looking forward to be involved in this exciting innovation community.

If you are interested to learn more about our Broadcast Room and AI Producer, please contact Mats Rydsbo via

For more info see

About LiveArena

LiveArena Broadcast is a software company that automates production of live events based on AI technology from StudioAutomated/ TNO.
We serve two red hot markets for digital engagement using the same underlying technology:

  • Sports -> Broadcast Arena/Team Account/Coaching/Situation Room
  • Corporate & Education -> Studio/Broadcast Room/AI Producer
Headquartered in Stockholm, Sweden with pin-pointed Go To Market resellers and partners in Europe, Asia and North America. Live Arena is also represented at multiple Microsoft Technology Centers around the world including the MTC in Amsterdam.
De Johan Cruijff ArenA is altijd in beweging

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