Innovation Lab

ArenA commits to masterplan Amsterdam Southeast

ArenA commits to masterplan Amsterdam Southeast
The Johan Cruijff ArenA is actively involved in the recently announced Masterplan Zuidoost, a large urban modernization operation for the district and inhabitants of Amsterdam South East, where the stadium is located. The ArenA is committed to improving the quality of life in Amsterdam and economic development of the borough.

Within the Masterplan, the ArenA has an active role in bringing together Amsterdam South East inhabitants seeking employment and South East employers such as the Johan Cruijff ArenA. As an employer, the stadium works on helping bridge the gap between supply and demand on the local labor market.

In the past the ArenA has enabled and facilitated various work and learning experience initiatives such as Amsterdam Smart City School and Women on Azure. As a multifunctional, leading stadium, the Johan Cruijff ArenA is the ideal place for students to gain practical experience.

As one of the most sustainable and innovative stadiums in the world, the Johan Cruijff ArenA wants to make a positive impact on its environment. Social responsibility is an important core value. With our digital solutions for mobility, safety, inclusion and sustainability, the ArenA is one of the drivers of development in the Amsterdam Southeast area.

The District of Amsterdam South East is an economic, creative top location and home to an hugely diverse mix of nationalities and cultures. The economic heart of Amsterdam South East, where the ArenA is located, is one of Amsterdam’s key economic powerhouses; it is the city’s third-largest area in terms of business and employment. The ArenA Boulevard is the largest entertainment area in the Netherlands, attracting about 16 million visitors a year, 9 million of which are tourists.

De Johan Cruijff ArenA is altijd in beweging

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