Stadium First: Johan Cruijff ArenA achieves B Corp™ certification

A step towards Net Positive

For the ArenA, this certification reinforces a journey we have been on for many years. From sustainable innovations in and around the stadium to our efforts in accessibility, talent development and community engagement in Amsterdam South East, B Corp™ demonstrates that these are not isolated projects. Together, they form part of a wider strategy that guides our progress towards becoming Net Positive.

From smart energy solutions to community connection

Over the past few years, we have taken significant steps to make the stadium more sustainable. Thousands of solar panels on the roof generate renewable energy for the venue, while the Johan Cruijff ArenA was one of the first stadiums in the world to invest in large-scale battery energy storage. This enables us to power events using renewable electricity. We have also become one of the few stadiums in the Netherlands to operate entirely without natural gas. In addition, energy-efficient cooling and dispensing systems, combined with smart sensors throughout the building, have helped reduce our energy consumption by 22%.

Beyond our environmental efforts, we are committed to creating an inclusive and accessible experience for all visitors. This summer, for example, we introduced audio description services at concerts for visitors with visual impairments. We also invest in talent development and employment opportunities, working closely with community partners in Amsterdam South East. Together with and for local residents, we organise a wide range of community events in the stadium, strengthening our connection with the neighbourhood we call home.

The next step

“This recognition confirms that we are doing the right things. The certification is not an end point; it is the next step. We will continue to invest in sustainable and social initiatives and to share our knowledge with stadiums and other organisations. In doing so, we demonstrate how sustainability and social impact can go hand in hand with future-proof business practices,” said Tanja Dik, CEO of the Johan Cruijff ArenA.