The Johan Cruijff ArenA is situated in the heart of a rapidly evolving area. The area is being transformed into Amsterdam’s second city centre, but at the same time, together with nearby venues such as the Ziggo Dome and AFAS Live, it forms the premier events district in the Netherlands and north-western Europe. The scale of the convergence taking place here is unique in Europe.
At the same time, we can see that across Europe we are at the dawn of a new era. Dense urbanisation, ambitious climate targets and the need for more sustainable, accessible transport systems call for action. These areas are no longer remote corners. On the contrary: they buzz with life like a small town. And nowhere is that transformation more visible than here, in Amsterdam Zuidoost.
Together with the surrounding venues, the ArenA is transforming into a multifunctional hotspot where football matches, concerts, offices and local residents blend seamlessly. From thousands of fans on match days to workers and travellers from across Europe: the hustle and bustle is increasing, and with it, the challenge. How do you keep such an area accessible, liveable and sustainable?
Our answer: mobility. Not more tarmac, but smart systems that adapt to the flow of people. Innovative solutions that reduce emissions, save space and enhance the visitor experience. Together with our partners, we ensure that we are not only ready for today, but also for tomorrow. Because for us, mobility is not a side issue; it is an indispensable key player.
