Powering the Future

Today the Johan Cruijff ArenA is the heart of one of the most vibrant areas of Amsterdam. It is here where the stadium and its founding partners created an unprecedented innovation platform to test and grow solutions that make the lives of people better. Innovations that have an immediate positive impact and, at the same time, have the potential to help solve the 21 Century urban and societal challenges in the areas of mobility, crowd control, security, visitor engagement, and citizen wellbeing in a sustainable and inclusive way.

Football Innovation Platform

Reimagine Football

Leading European football organizations, including UEFA, Royal Netherlands Football Association, City Football Group, AFC Ajax, and the Johan Cruijff ArenA, have joined forces to tackle the challenges this global pandemic brings for football. With a number of leagues cancelled until next football season, UEFA EURO2020 postponed and leagues in England, Spain, Italy and Germany resuming without fans, these organisations call for smart innovations to reimagine football in the context of COVID-19.

Open for Innovation

Become one of our Partners

Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives.

Let's Innovate Together