Powering the future

Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives.

As a fieldlab we support innovative solutions to visitors and fans. We challenge the world to experiment and codevelop new services through international Challenges like Change the Game (2019) and Reimagine Football (2020). Our fieldlab projects are co-funded by the European Fund for Regional Development.

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We provide unique value to our stakeholders. Interested in one of our projects or want to join our network? please contact us.

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